Fish Consumers’ Behaviour at Selected Fish Markets of Tripura, India
Fish Consumers’ Behaviour at Selected Fish Markets of Tripura, India
Date
2013
Authors
Das, Apu
Kumar, Nalini Ranjan
Debnath, Biswajit
Barman, Debtanu
Datta, Manik
Journal Title
Journal ISSN
Volume Title
Publisher
Society of Fisheries Technologists (India)Cochin
Abstract
Knowledge on preference for fish is important for
producers and traders at micro-economic level and
also for policy makers and planners at macroeconomic
level. An attempt has been made to
analyse the consumers’ preference for fish in
Tripura. One hundred and sixty fish consumers
were randomly selected from four wholesale-cumretail
fish markets. The frequency, percentage
analysis and Rank Based Quotient (RBQ) techniques
were used to analyse consumers’ preferences and
constraints. Highest preference was for freshwater
local fishes (96.87% of the consumers). Among the
species, 42% of consumers preferred rohu, 26%
preferred catla and remaining 32% showed their
preferences towards other fishes like mrigal, hilsa,
pabda, carpio and tilapia. It was observed that 45%
of the consumers was in the age group of 35-45 years
and 53.75% had a family size of 5-7 members.
Purchasing of fish was done mainly by the male
members of the family (86.87%). Price (level &
fluctuation) is the major constraint faced by the
consumers of the state followed by availability of
fish, lack of fresh fish, non availability of preferred
species and lack of hygiene.
Description
Keywords
Retail market, micro-economic level, macro-economic level, Rank Based Quotient, consumer preference
Citation
Fishery Tech 50(2):185-190