Consumers’ Preference for Dried Fish with Emphasis on Packaging in Dhaka city
Consumers’ Preference for Dried Fish with Emphasis on Packaging in Dhaka city
Date
2020
Authors
Islam, Md. Towhidul
Chowdhury, Paromita
Jahan, Syeda Nusrat
Flowra, Fawzia Adib
Islam, Md. Tariqul
Journal Title
Journal ISSN
Volume Title
Publisher
Society of Fisheries Technologists (India)
Abstract
Consumers’ preference for dried fish with emphasis
on packaging in Dhaka city was investigated by
survey method using a structured questionnaire. A
total of 45 consumers (15 in each market) in the
open-air retail markets of Dhaka city were selected
by purposive sampling technique. Majority of the
respondents were male (84%), in the age group of
15-59 years (84%) and having below the Higher
Secondary Certificate (HSC) level of education
(75%). Most of the consumers (73%) came from the
low-income groups. Around 87% like to eat dried
fish. Around 53% of consumers buy dried fish
weekly, and they spend monthly on an average of
370 BDT. More than 90% of consumers preferred to
consume dried fishes with satisfaction on the
existing quality. However, 96% of consumers also
showed a willingness to pay 10-15% higher price if
packaging and quality are improved. Based on the
consumers’ preferences, this study indicated that
there is good potential for quality packaged dried
fishes, which is readily accessible and affordable for
the consumers.
Description
Keywords
Consumers’ preference, consumers’ acceptability, dried fish, packaging, retail markets