Marketing of Shrimp through e_HUB in West and East Godavari Districts of Andhra Pradesh: An Aquachoupal Model
Marketing of Shrimp through e_HUB in West and East Godavari Districts of Andhra Pradesh: An Aquachoupal Model
Date
2011
Authors
Mahalakshmi, P.
Krishnan, M
Journal Title
Journal ISSN
Volume Title
Publisher
Society of Fisheries Technologists (India)Cochin
Abstract
The study shows that the awareness
and utilization of aquachoupal model among
medium and big farmers are high but small
farmers rarely visit the centre due to lack of
awareness about the services and activities
of choupal. Generating awareness among
small farmers about the availability of
aquachoupal services is the first step to be
considered to increase farmers’ participation
in aquachoupal initiatives. Strong interfaces
should be developed with shrimp farmers
association so that the information is exchanged
among the fellow farmers which
will check communication and time lag. It
is suggested that the farmers are instructed
in getting the best possible use of the
services provided. User equity from a gender
perspective was found to be very low in this
model. Efforts should be made to incorporate
information modules targeted specifically
towards women farmers
Description
Keywords
Aquachoupal, e_marketing, information and communication technology, Andhra Pradesh
Citation
Fishery Tech 48(1):81-86