Consumer Preference of Fish and Fish Products in Peri- Urban Households of Bhubaneswar, Odisha
Consumer Preference of Fish and Fish Products in Peri- Urban Households of Bhubaneswar, Odisha
Date
2020
Authors
Tanuja, S.
Jeeva, J. C.
Rout, E.
Srivastava, S. K.
Journal Title
Journal ISSN
Volume Title
Publisher
Society of Fisheries Technologists (India)
Abstract
Fish consumption surveys constitute an important
information input for public policies on marketing,
public health and product development. This paper
examines the consumer preference for the value
added fish products by conducting a survey of 150
consumers in the peri-urban areas of Bhubaneswar
during the year 2018-19. All the consumers were
aware about one or other parameters to assess the
freshness of fish. Almost half of the consumers
(46.67%) were aware that fish is a good source of
quality protein, and 30% were of the opinion that
fish is rich in omega 3 fatty acids and is good for
neonatal brain development. About 10% of them
consumed fresh fish every day. About 40% of the
consumers responded that they consume value
added fish products, dry fish, once in a month.
About 7% of the consumers responded that they
never consume dry fish as hygienically produced
dry fish is not available in the market. All the
consumers were interested in consuming one or
other forms of value added products from fish,
almost half of them (50%) preferring fish cutlet.
Price, taste and health factor were perceived as the
most important attributes of value added fish
products. The consumers though willing to purchase
value added fish products, were not ready to
accept the prevailing market rates of these products
in states outside Odisha. Strategies like promoting
fish value added products will provide the much
needed alternative livelihood options especially for
fisherwomen.
Description
Keywords
Consumer preference, peri-urban households, fisherwomen