Analysis of Urban Consumer Behavior for Fish in Tripura
Analysis of Urban Consumer Behavior for Fish in Tripura
Date
2009
Authors
Upadhyay, A.D.
Pandey, D.K.
Journal Title
Journal ISSN
Volume Title
Publisher
Society of Fisheries Technologists (India)Cochin
Abstract
The consumer behavior towards fish consumption in Tripura is studied to analyze income
and expenditure patterns of fish consumers' in urban area of Tripura and to examine
consumers
' purchase and usage habits for fish. For the collection of data on households'
income and expenditure, consumption of animal proteins and consumers' attitude towards
fish consumption, 80 respondents were randomly selected from Agartala city, using cluster
sampling technique. The information on income and expenditure of households, consumption
pattern of fish and other non-vegetarian items and attitude towards fish consumption were
collected through personal interview. The per capita fish consumption of fish in study area
is higher than the consumption c chicken and mutton. The fish consumers prefer small sized,
live/fresh and locally produced fish. The market prices of locally produced fishes are almost
double than the fishes arrived from other states.
Description
Keywords
Consumer behaviour, expenditure pattern, fish consumption, perceptual chart
Citation
Fishery Technology 46(1):193-196