FT Vol.50(2)

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Fish Consumers’ Behaviour at Selected Fish Markets of Tripura, India
(Society of Fisheries Technologists (India)Cochin, 2013) Das, Apu; Kumar, Nalini Ranjan; Debnath, Biswajit; Barman, Debtanu; Datta, Manik
Knowledge on preference for fish is important for producers and traders at micro-economic level and also for policy makers and planners at macroeconomic level. An attempt has been made to analyse the consumers’ preference for fish in Tripura. One hundred and sixty fish consumers were randomly selected from four wholesale-cumretail fish markets. The frequency, percentage analysis and Rank Based Quotient (RBQ) techniques were used to analyse consumers’ preferences and constraints. Highest preference was for freshwater local fishes (96.87% of the consumers). Among the species, 42% of consumers preferred rohu, 26% preferred catla and remaining 32% showed their preferences towards other fishes like mrigal, hilsa, pabda, carpio and tilapia. It was observed that 45% of the consumers was in the age group of 35-45 years and 53.75% had a family size of 5-7 members. Purchasing of fish was done mainly by the male members of the family (86.87%). Price (level & fluctuation) is the major constraint faced by the consumers of the state followed by availability of fish, lack of fresh fish, non availability of preferred species and lack of hygiene.