FT Vol.48(1)

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Marketing of Shrimp through e_HUB in West and East Godavari Districts of Andhra Pradesh: An Aquachoupal Model
(Society of Fisheries Technologists (India)Cochin, 2011) Mahalakshmi, P.; Krishnan, M
The study shows that the awareness and utilization of aquachoupal model among medium and big farmers are high but small farmers rarely visit the centre due to lack of awareness about the services and activities of choupal. Generating awareness among small farmers about the availability of aquachoupal services is the first step to be considered to increase farmers’ participation in aquachoupal initiatives. Strong interfaces should be developed with shrimp farmers association so that the information is exchanged among the fellow farmers which will check communication and time lag. It is suggested that the farmers are instructed in getting the best possible use of the services provided. User equity from a gender perspective was found to be very low in this model. Efforts should be made to incorporate information modules targeted specifically towards women farmers