Fishers’ perception on co-operative services and willingness-to-pay (WTP) for improved fish marketing services at Njarakkal, Ernakulam District, Kerala
Fishers’ perception on co-operative services and willingness-to-pay (WTP) for improved fish marketing services at Njarakkal, Ernakulam District, Kerala
Date
2017
Authors
Jeyanthi, P.
Chandrasekar, V.
Gopal, N.
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Abstract
Fishermen co-operatives play a vital role in providing services which are uniform in nature. But, the perception of fishermen
regarding co-operative services is generally subjective. This study assessed the fishermens’ perception at Njarakkal, Ernakulam
District, Kerala, regarding the services of co-operatives. It was found from the results that 90% of respondents strongly agreed
that they were earning profit by selling fish through co-operatives. More than 80% accepted that co-operatives were the best
credit source, binding the fishermen and improving standard of living. About 50% felt that co-operatives had no role in fisheries
management. Besides provision of credit, fish auctioning is an important service rendered by fishermen co-operatives. It has been
felt that there is lack of proper infrastructure facilities, especially cold storage facility in the domestic fish marketing system. The
willingness-to-pay for improved marketing services at Njarakkal was also evaluated during this study. The willingness-to-pay for
setting up cold storage facility was assessed using logistic model. Results revealed that 65% of respon dents are willing-to-pay
for the cold storage facility. The results of logistic regression analysis showed that member’s satisfaction regarding co-operative
activities is the most significant factor which decides their willingness-to-pay for the improved marketing services.
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Citation
Indian J. Fish. 64:278-282