Economics of marketing of fisheries products
Economics of marketing of fisheries products
Date
2003
Authors
Annamalai, V.
Journal Title
Journal ISSN
Volume Title
Publisher
Central Institute of Fisheries Technology
Abstract
The economic evaluation of fishery products has two distinct but complementary aspects. The first is the identification of cost-price equation and second related to the market sustainability or the credit worthiness of a product . These evaluations are carried out assuming ideal production and marketing environments ignoring both internal and external economics of production. It also describes the product choices , principles of product choices, Product life cycle, pricing of products, Fish marketing, marketing principles and functions, Organized marketing.
Description
Keywords
Fishery products, economic evaluation, pilot plant experiments
Citation
In Winter School manual on 'Product Development and Seafood Safety' organized by CIFT Cochin 11 Nov. - 10 Dec. 2003, 429-437