Marketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India

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dc.contributor.authorChand, Khem
dc.contributor.authorKumar, Shalander
dc.contributor.authorSuresh, A.
dc.contributor.authorDastagiri, M.B
dc.date.accessioned2021-09-22T09:21:42Z
dc.date.available2021-09-22T09:21:42Z
dc.date.issued2020
dc.description.abstractThe purpose of the study is to identify the marketing channels, the relative profitability, and marketing efficiency of vegetables in a developing country, India, and identify points for critical intervention. The study uses field level data collected from farmers who cultivate carrot and tomato. Farm level data was collected from 240 farmers, 60 wholesalers (traders/contractors) and 60 retailers. Farmer’s share in consumer’s rupee is about 25% in carrot and 41% in tomato. The marketing efficiency index in prominent channels of 0.33 in carrot and 0.71 in tomato is quite low. The most common and important constraint is the non-adherence of traders with the prescribed auction system leading to lower price realisation to the farmers, followed by excessive deductions from value realised. Suggestions are provided to enhance marketing efficiency.en_US
dc.identifier.citationIndian Journal of Agricultural Sciences 90 (8): 1419–27, August 2020en_US
dc.identifier.urihttp://drs.cift.res.in/handle/123456789/4957
dc.language.isoenen_US
dc.publisherIndian Journal of Agricultural Sciencesen_US
dc.subjectGroup marketingen_US
dc.subjectInfrastructureen_US
dc.subjectMarketing costen_US
dc.titleMarketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, Indiaen_US
dc.typeArticleen_US
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