Course material (EIS)

Permanent URI for this collection

Now showing 1 - 1 of 1

Economics of marketing of fisheries products
(Central Institute of Fisheries Technology, 2003) Annamalai, V.
The economic evaluation of fishery products has two distinct but complementary aspects. The first is the identification of cost-price equation and second related to the market sustainability or the credit worthiness of a product . These evaluations are carried out assuming ideal production and marketing environments ignoring both internal and external economics of production. It also describes the product choices , principles of product choices, Product life cycle, pricing of products, Fish marketing, marketing principles and functions, Organized marketing.